Mcdonald’s Corporation in the New Millennium Essay

beefburger or non-hamburger segment put high honour on kempt food such as chicken burger or salads. The fast-food industry becoming better than before and the potential customers whom care what they eat provide go to McDonalds get they want. The competitive strategy is toward to hear what customer want and create innovative life style such as good for you(p) food or vegetarian food, and changing fast for safekeeping original client and gaining more as intumesce. reception to Q3 Strengths for McDonaldsNo. 1 Fast-food chains- get under ones skin openhandedr market distribute than others. Weakness for McDonalds take to of McDonalds fast-food is unhealthy-got to change unhealthy image to healthy one. McDonalds have large market share than others fast-food restaurants. It strengths are more people could know the news of McDonalds and easy find it out when have new product or promotion McDonalds should change the image to that fast-food is healthy food, and plus large share market, McDonalds future leave reap more healthy food lover and doing well for its customers. Answer to Q4In my opinion, McDonalds should pay off a separate strategy for heavy user segment. match text book Some of these customers visit fast-food restaurant 20 times per month and spend up to $40 per day in them. McDonalds could develop new strategy for them such as lieu delivery for free order more than $49 or other promotions. point of intersection Strategy Product strategy begins with a strategic vision that states where a company wants to go, how it will get there, and why it will be successful. Product strategy is like a roadmap, and like a roadmap its useful wholly when you now where you are and where you want to go